As a member of Scratch Pad, JMU’s student-run marketing agency, I had the opportunity to work on real-world advertising campaigns and compete against other universities in a national competition. This experience pushed me to think strategically, collaborate with a talented team, and develop creative solutions for our client, AT&T. It was an incredible way to sharpen my marketing skills, gain hands-on experience, and see firsthand the impact of storytelling and brand strategy. Being part of such a dynamic and driven group helped me grow both professionally and personally, reinforcing my passion for digital marketing and creative problem-solving.

Scratch Pad

Creativity Excites!

Change is Here!

As a Scribbler at Scratch Pad, James Madison University’s student-run marketing agency, I’ve had the opportunity to collaborate on real-world advertising campaigns, including a national competition for AT&T. This role has allowed me to combine creativity and strategy while working alongside a talented team to develop innovative marketing solutions. I’ve been deeply involved in creative collaboration, brainstorming, and executing marketing concepts that resonate with target audiences. From crafting compelling advertising campaigns across various media platforms to conducting in-depth marketing research on consumer behavior, market trends, and competitive analysis, I’ve gained valuable hands-on experience in shaping effective brand strategies.