For a school project, I worked on an Integrated Marketing Communications campaign for our client, White Oak Lavender Farm. This experience pushed me out of my comfort zone and challenged me to tap into my creative side something I didn’t think I had. From developing a strategic marketing plan to designing and executing all the deliverables, I had the opportunity to bring our campaign to life in a meaningful way. My group was nothing short of amazing—each member brought unique strengths, and our collaboration made a real impact. We brainstormed innovative ideas, conducted in-depth research, and crafted messaging that truly aligned with the brand’s identity. Seeing our hard work come together into a fully developed campaign was incredibly rewarding. This project was an eye-opening journey that helped me grow both strategically and creatively, reinforcing my passion for marketing, teamwork, and the power of storytelling in brand communication. Here are some of my deliverables!

Integrated Marketing Communications

White Oak Lavender Farm: Harvest Your Peace!