This role marked my first hands-on experience in marketing and truly solidified my passion for the field. It provided the opportunity to bridge the gap between classroom knowledge and real-world application, from crafting targeted email campaigns to engaging with fans and donors in a dynamic sports environment. Working with the JMU Duke Club gave me valuable insights into the unique world of athletic marketing, donor relations, and event promotion. Through this experience, I developed a deeper understanding of how to build brand loyalty, foster community engagement, and execute strategic initiatives — all of which laid a strong foundation for my future in the marketing industry.

A highlight of my internship was contributing to the 2023 Diggin’ Dukes Giving Day campaign, JMU Athletics’ annual fundraising initiative held on Giving Tuesday. This campaign successfully raised $479,493 from over 1,700 donors, supporting 21 funds across 18 varsity sports, cheerleading, and leadership programs. I played a key role in promoting the campaign by developing targeted email outreach, creating email/social media content, and assisting with donor engagement strategies. This experience deepened my understanding of digital fundraising and the power of community-driven giving in collegiate athletics.

JMU DUKE CLUB

¡Primeros pasos!

SOme of My Work and the Team!

Esta pasantía fue una experiencia increíble. Como mi primer paso en el mundo del marketing, fue el ajuste perfecto para lo que quería hacer, ofreciéndome oportunidades prácticas y conocimientos valiosos que se alineaban con mis objetivos profesionales.